Lonrho invests into Brands Consumer Group

Lonrho has invested into Brands ConsumerGroup Holding (‘BCG’).

BCG is a distributor of Fast-Moving Consumer Goods (‘FMCG’) for international, regional and local Principals, such as Beiersdorf (Nivea), Lindt, Ferrero, Lucky Star, Premier Food and Duracell, to name but a few.

BCG has in-country distribution capabilities in Botswana, Namibia, Zambia, Malawi and indirectly, Zimbabwe, with logistics capabilities based out of South Africa.

Peter Tselentis, BCG CEO commenting on the transaction: ‘I am a firm believer in the bright future of Africa, with its upwardly mobile, growing and aspirational population and I am excited by the opportunity to continue to grow our business across the continent. Accessing the African market has its own unique set of challenges and to succeed in doing so, one requires innovation, tenacity and agility.

BCG offers just that – a full suite of services for our Global and regional partners, including sales, distribution, marketing and merchandising. We represent leading FMCG brands and believe there is lasting value in the relationships and the products. We believe that BCG’s value proposition is unique, and with Lonrho’s support, we are ambitious and confident in our ability to build the leading Pan African distributor ‘.

 Bruno Sidler, Lonrho COO ‘With this acquisition we are excited to welcome over 240 employees to the Lonrho group as we re-enter Botswana (a previous gap on our Southern Africa coverage), a country long heralded for its stability and ease of doing business, while at the same time strengthening our existing presence in both Zambia and Malawi. This investment advances our long-standing objective to enter the FMCG market and we look forward to working with our regional and local entrepreneurial management teams to grow this exciting business.’